Certified by the Conférence des Grandes écoles and developed in partnership with EM Normandie, the Marketing, Communication and Engineering of Food Products (MCIPA) Specialized Master's program trains future food industry executives with a dual technical and marketing skill set.
"With annual sales of over 170 billion euros, the agri-food sector is a major player in France, Europe and the world. Normandy, a historically agricultural and food-processing region, remains one of France's most important in this sector. It is an exceptional location for cooperatives, SMEs and multinational food companies.
The "Marketing, Communication and Engineering of Food Products" Specialized Master's degree (MS MCIPA) has been designed with and for these companies in mind. This training, based on a hands-on approach, aims to equip future executives in the agri-food sector with a dual skill set - marketing and technical - that is complementary and essential to meeting the development challenges of the agri-food industry. The MS MCIPA, built in partnership with the École de Management de Normandie, is accredited by the Conférence des Grandes écoles. It trains the decision-makers of tomorrow: inspired, involved, social and innovative."
Tarek Abid,
Program Manager
Informations clés
- durée de formation : 12 mois
- recrutement à partir de bac+5
- lieu de formation : campus de Rouen
- frais de scolarité : consulter ici
- formation labellisée Conférence des Grandes Écoles
The Specialized Master's in Marketing, Communication and Engineering of Food Products offers dual skills in management and engineering. Co-constructed with EM Normandie, the program meets the needs of the agri-food sector by focusing on operational aspects and market-relevant content, through real-life case studies and concrete teaching methods: HEC Entrepreneurs mission, in-company challenges, business dating, professional conferences, etc.
The programme
Admissions
Admission requirements
Hold a Bac+5 diploma:
- an engineering degree accredited by the Commission des titres d'ingénieurs (CTI)
- diploma from a business school (Master's level) member of the Conférence des Grandes Écoles
- university Master 2
- hold a Bac+4 level degree (Master 1 university) with 3 years' professional experience consistent with the course.
Modalités d’admission
La sélection des candidats s’effectue sur examen du dossier de candidature suivi d’un entretien avec une commission d’admission.
Une commission de recrutement par mois de janvier à juillet.
Jobs and career opportunities
- product manager
- group manager
- marketing consultant
- project manager
- marketing management
- sales management